01ClientApparel · Streetwear

Zone Four

Launch campaigns for a streetwear brand built on humour and culture, from Takayama to Sydney.

Client: Zone Four
Sector: Apparel · Streetwear
Location: Takayama, Japan · Sydney
Services: Concept and ideationContent strategyCreative directionCampaign filmPhotographyLookbookSocial content

Zone Four wanted a concept for each launch and strategic supporting content to release over the two weeks before launch day. The stories had to feel on brand, unique to their audience and professional in look.

The campaigns

Takayama, Japan A three-part campaign series shot across Takayama and Tokyo, building Zone Four's world in Japan.
Chinese New Year A Chinese New Year campaign about a son bringing his father to Australia for the first time.
Black Friday Black Friday, for a brand that doesn't do sales.

Next project University of Sydney