Zone FourCampaignTakayama and Tokyo, Japan

Takayama, Japan

A three-part campaign series shot across Takayama and Tokyo, building Zone Four's world in Japan.

Client: Zone Four
Sector: Apparel · Streetwear
Location: Takayama and Tokyo, Japan
Services: Creative directionCampaign filmPhotographySocial content

Zone Four took the brand overseas. The goal was a three-part campaign series and a new body of brand photography that placed Zone Four in Japan, made in collaboration with Japanese influencers to extend the brand's world beyond Australia.

We shot on location in Takayama and across Tokyo, with Japanese influencers in front of the camera. From JDM cars and vibrant cities to local food, nature and heritage villages, the series captured the many sides of Japan. Working to a tight production schedule, we filmed the series and shot the stills on the move.

A model in an orange Zone Four hoodie and wide grey shorts stands on a Tokyo street at night, neon restaurant signs behind — Tokyo

A model in a Zone Four Human Gallery camo hooded bomber stands in a street of traditional timber houses, lit by low sun — Takayama old town

A model with pink hair in the camo hooded bomber and wide black trousers on a leafy path beside a wooden fence — Lookbook

Close portrait of the model in the camo hooded bomber, a thatched hut soft in the background — Lookbook

Detail of an orange Zone Four zip hoodie: the branded zip pull, a camo-painted fingernail and a silver ring — Detail

A model pulls an orange Zone Four hoodie up over their face on a neon-lit street at night — Campaign

A model with pink hair in a black Zone Four jacket looks out over a lake while a photographer crouches to shoot — Behind the scenes

Shot from above, a model in a camo jacket leaps along the stone wall of a narrow channel — Campaign

Over the shoulder of a photographer in a camo jacket, framing a figure in black and a straw hat seated on a temple veranda — Behind the scenes

Four models in matching black Zone Four jackets over orange hoodies stand on a grassy slope near a thatched farmhouse — Campaign

Next Zone Four campaign Chinese New Year