For Chinese New Year, Zone Four wanted to go deeper into the Chinese heritage behind the brand. The campaign became personal: the founder was travelling to China to bring his father to Australia for the first time.
A videographer travelled with him to follow the journey. The film tells the story of his father's sacrifice: staying behind in China so his family could build a better life in Australia. Alongside it, we filmed a conversation between father and son, the kind many Asian families never get to have.
For the lookbook, we built our own set drawing on Chinese culture. Throughout, the work kept the humour and freshness Zone Four is known for.
