Wanderer Promotions, led by Ricky Colosimo, is building a bigger stage for Australian boxing. As their creative and content partner, our job is to tell the fighters' stories, build anticipation before every show and make each event look as big as its ambition.
The work spans event coverage, cinematic films for the big screen, promotional videos for ticket-sales campaigns, YouTube vlogs and fighter documentaries. We plan the content strategy and shoots with the Wanderer team, then follow the story from training camps, fighter signings and media days through to fight night. Behind-the-scenes content brings fans closer to Ricky, his team and the work it takes to create opportunities for Australian fighters.
Wanderer has grown from grassroots amateur shows to sold-out events at The Star Sydney. Along the way, the work has raised the profile of emerging fighters, shown the community around the sport and brought more attention to Australian boxing.