03USU Store campaign2026

University of Sydney

A campaign and lookbook shoot for the USU Store merchandise collection.

Client: USU, for the University of Sydney
Sector: Education
Location: Sydney
Year: 2026
Services: Campaign photographyLookbookCreative directionContent delivery

The USU wanted imagery for its USU Store merchandise collection that feels modern, aspirational and true to student life, presenting the merchandise as part of the University of Sydney's culture and community.

A campaign and lookbook shoot for the collection, taken from concept and creative direction through production, photography and delivery.

Four students in USU merchandise on the sandstone steps of the University of Sydney Quadrangle under a blue sky — Campaign

Wide-angle shot of four students in University of Sydney sweaters and a varsity jacket smiling into the lens — Campaign

Two students in a USU hoodie and a striped rugby top lean on a sandstone wall, one holding a basketball — Lookbook

Two students in USU merchandise sit framed in a sandstone archway, one with a basketball — Lookbook

A large group in USU merchandise poses together on a wooden stage floor — Campaign

A student in a grey University of Sydney sweater surrounded by hands holding phones, against a painted blue backdrop — Studio

A student with a sweater over their shoulders blows a bubblegum bubble against a painted blue backdrop — Studio

A student in a sage University of Sydney hoodie spins a basketball on one finger against a painted blue backdrop — Studio

Students in a tiered lecture theatre, a paper plane flying past in the foreground — Campus

Students in USU merchandise seated in rows of a timber lecture theatre, laptops open — Campus

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